nova Smirnoff Caipiroska | análise e promoção

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Smirnoff Caipiroska - kit de divulgação

a Smirnoff reformulou sua linha Caipiroska, com uma nova receita. é uma linha de bebidas prontas que só precisam de gelo e estão prontas para beber.

a respeito do sabor a dica é: beba com moderação. o sabor é muito bom e suave, então você bebe um copo atrá do outro e só percebe que bebeu bastante quando tudo está girando!

mas agora vamos ao que interessa para nós: design. o kit promocional veio todo apoiado no conceito de frutas, a matéria prima das nossas caipirinhas. uma caixa de madeira imitando as caixas de madeira de feira (mas bem mais bem acabadas) trazia as garrafas, que por sua vez estavam dentro daquelas redinhas de limão e laranja.

Smirnoff Caipiroska - kit de divulgação

Smirnoff Caipiroska - kit de divulgação

Smirnoff Caipiroska - kit de divulgação

Smirnoff Caipiroska - kit de divulgação

Smirnoff Caipiroska - kit de divulgação

as garrafas ainda vinham encapadas com a textura das frutas, e na tampa você era convidado: “descasque”, e a textura da fruta ia saindo na diagonal como se ela estivesse sendo descascada de verdade. e cada uma tinha um tag de papel kraft: “descasque esta garrafa e descubra um novo sabor”. e neles você pode ver a representação dos picotes na diagonal, do mesmo jeito que a garrafa fica quando você a está descascando.

Smirnoff Caipiroska - kit de divulgação

Smirnoff Caipiroska - kit de divulgação

minha avaliação final é: bebidas saborosas e um kit de divulgação com um conceito muito bem amarrado e ótima execução. fica como referência muito boa para nós.

PROMOÇÃO

deixe um comentário neste post com uma sugestão de novo sabor para a Smirnoff Caipiroska.
você pode enviar sua dica até o dia 04 de abril/2011 (segunda-feira).
na terça-feira dia 05 de abril/2011 nós vamos fazer o sorteio (vai ser sorteio simples, não vamos escolher a melhor).
o vencedor leva um kit Smirnoff Caipiroska igual a este das fotos.

boa sorte! ;)

mm
designer, baterista, adora música e cachorros. Head na UNO+BRAND, ajuda a construir histórias e marcas.
  • Lindas essas embalagens , minha sugestão é uva! xD

  • Pô, iria muito bem uma caipiroska no sabor kiwi. Sem falar da jabuticaba. ABRAÇO!

  • Melancia com maracujá! (pelo menos o suco é uma delícia, super refrescante! a roska deve ser ainda melhor!)

  • Márcio Melânia

    Sabor menta/hortelã

  • Sugiro o sabor abacaxi, ficaria tão bom quanto as demais.

  • Minha sugestão é Lichia, vai ficar perfeito!

  • Sensacional esta idéia!
    Gostaria do sabor melância!Bjs

  • nova Smirnoff Caipiroska sabor Açaí

  • Um sabor totalmente novo seria Pimenta!

  • Minha sugestão é caipiroska de abacaxi, como é uma fruta cítrica, acho que ficaria muito bom!

  • Maçã Verde iria arrasar!! \\o//

  • Minha sugestão é Lichia! A embalagem poderia imitar a casca da fruta!

  • esse kit ficou bem interessante… e ia ser dez uma caipiroska acerola ou pitanga!
    Beijo!

  • Marcela Amaral

    Entrando na linha das frutas vermelhas, poderia ter Frutas Amarelas, ou Frutas Cítricas ou Frutas Tropicais.

  • Smirnoff Caipiroska de Açaí. A qualidade e transparência de sempre com o sabor da amazônia. Incomparável!!!

    Fica a dica: Smirnoff Caipiroska de Açaí!!!

  • Douglas evaristo

    Minha sugestão seria limão e mel… Alem de me embreagar cuidaria da garganta :D

  • Sugestão: abacaxi com limão siciliano.

  • LucianaF.

    Kiwi, com certeza!!!!!

  • Deve ser uma delícia essa nova e reformulada Caipiroska da Smirnoff…O design é ótimo …um sabor que gosto muito é Uva …mas tbm seria bem refrescante uma de laranja com acerola .

  • Excelente kit da Smirnoff!

    Sugestão de sabor?
    Caipiroska de Cajá ou de Sirigüela, sem dúvidas!
    Um doce seguido de um leve azedinho iam completar demais a linha :D

  • Sabor Lichia!

  • Edgar

    Minha sugestão é sabor graviola :-)
    Muito legal este kit.

  • Fausto

    Sabor lichia! FTW!

  • André

    Laranja com acerola seria muito bom!

    Lindo esse kit!

  • Caipiroska Citrus!

  • Acho que uma de pêssego seria interessante… :o)

  • Smirnoff Caipiroska sabor Tangerina =D

  • Que tal sabor tamarindo? cai super bem com mistura alcoólica, e dá um sabor único.
    A propósito, kit fino esse hein? =D

  • Nazir

    Varios Sabores a escolher: Jaboticaba; Maracuja com limao; caju; abacaxi com hortelã; kiwi com morango; Pinha.

  • Alena

    Minha sugestão seria sabor Quiabo *-*

  • Juba

    Sabor Manga, ficaria delicioso =)

  • Vanessa Santos

    Eu gostaria de provar uma caipiroska sabor de coco!

  • Maracujá com Limão é divina! Completaria essa linha maravilhosa xD

  • Rodrigo Lopes

    Tangerina ficaria ótima! Tangiroska é muito bom

  • Marcela

    Kiwi! É uma delícia!

  • Muito boa a de maracujá!!

    Seria interessante um míx de Morango com Kiwi. DOce e citrico na medida!

  • Sugiro de manga… hmmmm

  • Amei o kit!

    minha sugestão é: Mirtilo!(ou Blueberry…como quiser chamar)

    Carambola…ficaria ótimo tbm!!!
    cramberry…

    nossa….criaria váááários sabores!
    hahahahah

  • Cecilia serpa

    Sugiro sabor kiwi também…deve ficar muito boa com gelo e gengibre!

  • Fernanda

    Uma Caipiroska sabor tangerina =D

  • A campanha incrível, o box muito bom mas a garrafa e rótulos não dizem o que o conceito ou idéia tentou passar.
    Achei muito bom, mas com uma falha da marca na elaboração (ou continuação) do seu rótulo antigo.

  • Adorei o novo design da embalagem. Deu vontade de experimentaaar. Meu sabor de caipiroska preferido é Lichia. <3<3<3

  • Uia! Bonito! =D O meu sabor preferido é Kiwi! =)

  • ótima sacada da SMIRNOFF! E seguindo a linha tradicional, e com uma sacada bem nordestina, minha aposta é no sabor caju!

  • Ariane

    Esse kit ficou otimo. Minha sugestão é melancia, alem de ser uma delicia a embalagem tbm ficaria linda.

  • sabor acabaxi com hortelã
    rola demais

  • sabor abacaxi com hortelã
    rola demais

    obs:desconsiderar comentario acima.oi escrito errado

  • Nildo Júnior

    Adorei o kit.

    Minhas sugestões de sabores são morango, umbu e umbucajá. Já provei com as frutas e são ótimas combinações, se vierem prontas… melhor ainda.

  • Camila

    Manga. E isso porque tenho algumas mangas aqui e estou para fazer uma caipiroska caseira :P´

    (Ah, povo dos comentários: se liga que melancia não tem acento, pô!!)

  • Ana

    Smirnoff de carambola!
    Vai Brasil!!! :)

  • Leonardo Pereira

    Smirnoff de Cajú…
    Simplesmente a melhor fruta.

    Vamos lá…

  • Sigi

    Otíma idéia da Smirnoff!
    Acho que kaipiroska de maça ficaria muito bom!

  • Luciana

    Seriguela <3

  • Uma caipiroska de kiwi com hortelã.

  • Opa…melância com hortelã é bom tb.

  • tamarindo tbem é bom eim :)

  • Minha sugestão é MANGA.

  • Sabor Manga e uma ótima idéia ..

  • Heloisa

    sabor Jaca

  • Minha sugestão é caipiroska sabor Lima da Pérsia!

  • Kiwi.

  • Mto Show essas embalagens e um belo conceito… Minha sugestão é maçã…

  • Tangerina com Pimenta..
    o adocicado na tangerina com um leve toque de pimenta.

  • Thaís

    minha sugestão é hortelã

  • rai

    tamarindo

  • Guilherme Henrique

    Seria legal um de laranja,ou uma mistura de laranja com abacaxi :P

  • Cris Lacerda

    No nordeste, uma das bebidas mais populares em bares, festas e boates é a “Tangiroska”: Tanjal, vodka e gelo picado.

    Então se houvesse uma bebida já pronta como a “Caipiroska Smirnoff Tangerina” seria uma baita mão na roda!

  • Ótimos sabores e lindas embalagens mesmo, gostaria de ver na versão melão, e abacaxi também.

    Abraço

  • pedrovidal

    muito bom trabalho! minha sugestão é hortelã

  • Eduardo Dutka

    Seria legal uma com sabor de Jaboticaba.

  • Sugiro Açaí, tomei algumas batidas e fica muito bom D:

  • Abacaxi com hortelã!

  • Francisco Octavio

    Minha sugestão: Smirnoff Caipiroska de kiwi.

  • Sabor CARAMBOLA!!!!
    Estrelas têm sim, um delicioso sabor!

  • Lindas as embalagens!!! Sugiro o sabor melancia.

  • Ahh, ontem postei um comentário e não apareceu ainda.
    Queria ver, e tomar, Caipirosca de Abacaxi.

    Bj

  • Sabor tangerina, uma das melhores.

  • Danielli Queiroz

    Caipiroska de Abacaxi !!!!!

  • priscila silvestre

    sabor Laranja

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