coca cola

Coca Cola by Marc Jacobs

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Coca-Cola | homenagem para mães

essa é para a mãe de juiz de futebol. bem legal. a Coca-Cola está produzindo vídeos muito legais e emocionantes. acho que isso ajuda a criar uma ligação maior com os consumidores.

cartas esquecidas do Papai Noel

Santa’s Forgotten Letters – um projeto sensacional da Coca Cola que dá até vontade de chorar.

via Ventriloquo

Pepsi Max x Coca Zero | Display King

mais um capítulo da disputa entre Coca e Pepsi, agora cada uma mostrando o seu “rei do display”. eu tenho gostado bastante dos últimos vídeos dessa “briga”.

via Brainstorm9

Coca Cola | Mystic

redesign da garrada de Coca Cola proposto por Jerome olivet:

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The Naked Coke Can

Esse é um projeto que eu adorei!!! O designer Ryan Harc sugeriu um novo design para a lata de Coca-Cola, que desafia um pouco a marca e a tradicional cor vermelha, e apresenta uma versão muito mais ecologicamente correta:

O legal dessa latinha é que, simplesmente tendo a marca em relevo ao invés de impressa, a redução do custo ambiental de produção seria enorme. Primeiro a redução da emissão de carbono na produção da tinta, e depois para remoção da tinta quando a latinha for para reciclagem (por sianl, esse resíduo é tóxico).  Imaginando quantas latinhas de Coca-Cola são produzidas no mundo diariamente, dá para ter uma idéia de quanto positivo sustentável seria se esse design fosse aplicado.

Agora, essa idéia é linda mas acho que funcionaria muito bem com a Coca-Cola, que é tão absurdamente conhecida que … Read More »

Far Coast

a Far Coast é uma marca da Coca-Cola, e vende cafés, chás e chocolate. possui unidades em Atlanta, Oslo, Singapura e Toronto.

ficou a cargo da norte-americana Mint Design criar a identidade visual inteira da marca, incluindo os 17 sabores, material promocional e website. o projeto ficou bem agradável, com cara de artesanal, feito com carinho.

via Lovely Package