gostei muito dessa identidade da cerveja Braufactum que a alemã Flächenbrand criou:

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7up | nova identidade

gostei dessa nova identidade da 7up. mas gostei muito mais da garrafa do que da lata. infinitamente.

via The Dieline

Coca Cola | Mystic

redesign da garrada de Coca Cola proposto por Jerome olivet:

via LovelyPackage

Vasinhos urbanos reciclados – Anna Garforth

Estava fuçando a net hoje de manhã e me deparei com um desses projetos do jeito que eu gosto… simples e efetivo.

A designer londrina Anna Garforth teve a idéia bem bacana de criar vasinhos urbanos, tipo aqueles que a gente vê na Paulista, com garrafas plásticas (garrafas plásticas mais durinhas, como aquelas de leite ou suco de laranja) pintadas manualmente, num processo conhecido aqui como upcycling. Ela chama o projeto de Head Gardner.

O projeto é simples, mas eu me peguei pensando que, se todas as cidades usassem garrafas plásticas para decoração urbana como essa, imagina quantas garrafas plásticas a menos teríamos que reciclar. Afinal, upcycling é ainda melhor que recycling, no sentido que não se investe energia nenhuma no processo.

Aqui vão algumas fotinhos:

Via: designboom

Shark Bay

Shark Bay. mais uma daquelas garrafas de vinho sensacionais, dessa vez criada pela Watts Design, da Austrália.

via The Die Line

360 Paper Bottle – uma garrafa de papel

o escritório de design Brand Image criou a 360 Paper Bottle, uma garrafa feita inteiramente de papel reciclado. a idéia do produto é ser uma alternativa sustentável às garrafas de plástico. nos Estados Unidos apenas 14% delas são recicladas, o que significa que os outros 86% (60 milhões) são jogados no lixo diariamente.

ótima idéia, mas não sei como é feito o revestimento interno da garrafa, uma vez que o líquido não poderia ficar em contato direto com o papel, que é reciclado e pode estar sujo.

via: Core77