identidade


nova identidade do Pó Royal

uma nova identidade para o clássico pó Royal.

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trabalho incrível do estúdio Columna.

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inspire-se! #04

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Reebok – novo logo

a Reebok anunciou seu novo logo. veja abaixo o logo original, a versão que era utilizada e que todos conhecem, e o novo desenho:

 

minha primeira impressão foi: “poxa, eu gostava do símbolo antigo. nada contra ele”. entretanto, gostei do vídeo abaixo falando do novo posicionamento da marca, nas palavras de Matt O’Toole, Global Head da Reebok. é um tipo de mudança que combina com um novo visual (mesmo que não tenha achado ele nada de mais – quem sabe no desenvolvimento da identidade nos materiais?):

 

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Vikings – logo

o estúdio polonês Platige Image teve a missão de criar o logo para a série Vikings, to History Channel. trabalhos que envolvem mitologia em geral já trazem uma bagagem visual muito interessante para ser trabalhada. o que eu mais gostei foi de ver o que foi pensado para cada parte do logo, e como traduzir visualmente alguns significados em um símbolo forte e coeso.

e ponto mais do que positivo para o vídeo de apresentação do logo.

 

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Comic Rocket – identidade

projeto do designer Paul Simpson para a start-up de quadrinhos Comic Rocket, do Oregon – Estados Unidos.

gosto de ver o desenvolvimento da identidade para vários meios, de diferentes maneiras, apesar de esta não ter aplicações fora do comum. mas prefiro ver isso, como que a coisa expande, do que grids, área de segurança, etc.

 

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Dream Car

adorei o design, do produto até a embalagem.

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Mister Imagine’s Toy Store – identidade

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